Ashraf HALLAL
Kinshasa,KN
Summary
Dedicated and focused person who excels at prioritizing, completing multiple tasks simultaneously. Committed to deliver high quality results with little supervising. Strategic Commercial Manager possessing solid knowledge of performance reporting and financial and budgeting processes. Bringing 15 years background developing and implementing commercial strategies, conducting market research and analysis and coordinating with diverse teams. Confident communicator comfortable managing high volume of work.
Overview
22
22
years of professional experience
Work History
Senir Commercial Manager
EDITEC UK
01.2020 - Current
- Company Overview: Sector: Lottery
- Develop a comprehensive marketing strategy to create awareness and attract customer by using various channels such as advertising, digital marketing, social media
- Design compelling promotional campaigns, special offers, and loyalty programs to incentivize tickets sales and customer retention
- Planning a monthly training calendar for new agents
- Expanding network by increasing the numbers of POS every year to cover all potentials areas
- Continuously monitoring sales after every draw
- Preparing monthly sales report and other figures
- Leading a team of 30 people to optimize training and maximize sales
- Daily field visits to Interact with customers to follow-up on their satisfaction, requests, and complaints
- Incorporate responsible gaming practice to protect vulnerable individuals and promote responsible play
- Establish a secure and efficient process for verifying and distributing big prizes
- Strengthened client relationships through regular communication and timely resolution of issues, leading to increased customer satisfaction.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Commercial Manager
EDITEC UK
05.2019 - 12.2019
- Company Overview: Sector: Sports betting & virtual games
- Reviews/analyses sales, finds reasons for increase/decrease, and writes an action plan on how to improve
- Studies a MCS for each shop and elaborates a plan with a calendar
- Reviews all training records and plans a monthly training calendar
- Ensures that all managers & staff are trained to the required standards, providing appropriate training & development plans for all and ensuring completion
- Conducts appraisals for managers with regularly meeting with them to set common goals, and delegates key tasks to them to maximize their potentials
- Completes daily, weekly & monthly schedule of tasks, activities and initiatives
- Maintains adherence to company standards and policies at all times
- Draft marketing budgets and executing it after being approved liaising with operations manager
- Coordinates with different departments in head office to guarantee effective communication
- Interacts with customers to follow-up on their satisfaction, requests, and complaints
- Sector: Sports betting & virtual games
- Increased market share by 30 % by improving responsiveness and timeliness to customer needs.
- Researched market to identify potential customers, increasing customer accounts 25%.
Plant manager
IBA Ltd
10.2017 - 12.2018
- Company Overview: Sector: Industry
- Plan, organize, direct and run optimum day-to-day operations to exceed expectations
- Increase production, assets capacity and flexibility while minimizing unnecessary costs and maintaining current quality standards
- Monitor operations and trigger corrective actions
- Collect and analyse data to find place of waste and overtime
- Commit to plant safety procedures
- Sector: Industry
Regional manager
Webcor Group
10.2014 - 09.2017
- Company Overview: Sector: Fast-moving consumer goods
- Deliver sales budget daily, monthly and annually at the expected GM%
- Manage customer relationships and the aging analysis with the sales team to ensure aging book is clean and that the region delivers its turnover and volume by SKU
- Check the availability of stocks and insure no shortage at all
- Coordinate the distribution of products from port to various points of sale for conventional as well as containerized cargo
- Sector: Fast-moving consumer goods
Production manager
ABEER Cooling
08.2010 - 02.2014
- Company Overview: Sector: water process industry
- Overseeing the process of transformation resources into goods
- Determinate how goods will be produced by selecting the appropriate production process from three basic methods: make to order strategy, make-to-stock-strategy and mass customization
- Involved in production plan by forecasting demand for the product over a given period, Maximum quantities can be produce in that given period and estimate numbers of workers, equipment to invest and raw materials required for the plant to produce
- Monitoring the current system of production to check it’s effective
- Sector: water process industry
Managing Director
ESM
02.2003 - 06.2010
- Company Overview: Sector: Foam & Mattress industry
- Responsible for the day-to-day running of the business with a particular emphasis on sales and business development
- Making sure that the business continues to grow by way of developing new clients whilst maintaining its existing customer base
- Identifying, developing and directing the implementation of business strategy
- Cultivating the company’s reputation in the market & with customers & suppliers
- Involved in planning & organizing the company’s activities to achieve targets
- Responsible for the Profit & Loss responsibility for business
- Sector: Foam & Mattress industry
- Reported issues to higher management with great detail.
- Increased employee retention rates by creating positive work environment and offering competitive benefits and career advancement opportunities.
Education
Master of Science - industrial chemistry
Lebanese University of Sciences
Beyrouth 02.2003
BTS - Accounting
Pigier
Abidjan 08.1998
Skills
- Teamwork and Collaboration
- Multitasking Abilities
- Organizational Skills
- Problem-solving abilities
- Creative thinking
- Self Motivation
- Adaptability
- Communication
- Competitor Analysis
- Team Training
Personal Information
Date of Birth: 06/18/80
Learning new languages
I love learning new languages. I am a fluent speaker of 4 languages and I want to learn a few more.
It is a challenging hobby but it keeps my brain and learning faculties from getting lazy.
Besides, it is also amazing to see the sort of similarities that exist between languages.
Timeline
Senir Commercial Manager
EDITEC UK
01.2020 - Current
Commercial Manager
EDITEC UK
05.2019 - 12.2019
Plant manager
IBA Ltd
10.2017 - 12.2018
Regional manager
Webcor Group
10.2014 - 09.2017
Production manager
ABEER Cooling
08.2010 - 02.2014
Managing Director
ESM
02.2003 - 06.2010
Master of Science - industrial chemistry
Lebanese University of Sciences
BTS - Accounting
Pigier
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