Confirmed commercial director with more than 10 years of experience in the large distribution sector (FMCGs) having a good knowledge of the market and the competition, I establish relevant and efficient commercial strategies. Recognized for my managerialqualities and my team spirit, proactive and results-oriented; I know how to lead a sales force and ensureitsskillsdevelopment.
* Maximize revenue and commercial profitability: we contributed to double-digit growth of 11% in the first six monthscompared to the firsthalf of 2024.
* Increasecustomer satisfaction and build customerloyalty: we maximized and capitalized on ourcustomer portfolio by converting 30 keycustomers into partners, whocontribute 80% of revenue.
* Optimize team productivity and performance : we definedAttainable and Measurable Goals and ensureevery team memberknowswhatsuccess looks like..
* We promoted commercial innovation and adaptedstrategies to marketdevelopments by implementing a customerincentive system as well as a sales challenge
- Developed and implemented commercial strategies in line with Promasidor's goals and objectives to accelerategrowth we achieved 7% Year1 and 12% Year2
- Conductedmarketresearch and analysis to createdetailed business plans for commercial opportunities (e,.g. expansion and business development),we created four satellite depots, whichenabled us to expand distribution and increasecoverage by 30%
- Acted to acquire new customers and manage client relationships (new and existing).
- Collaborated with and coordinated diverse teams (sales, customer service, etc.).
- Built and maintained profitable partnerships with keystakeholdersbased on the principle of 'win-win'. Business:
- Monitor the performance of commercial activitiesusingkeymetrics and prepare reports for senior management.
- Assisted in settingfinancialtargets, budget development, and monitoring.
* Developing and executing business developmentstrategiesfocused on generatingfinancial gains
* Identifying and reaching out to prospective clients to create new business opportunities
* Negotiatingcontractterms and maintaining positive stakeholderrelationships
* Coordinating with internal teams such as sales, marketing, and companyexecutives to aligngrowth objectives
* Monitoring market trends and competitivelandscape to propose new business ideas
* Tracking and reporting sales progress and revenue targetsachievement
* Training and mentoring sales staff to enhance their business developmentskills
Nestlé Leadership Academy
Nestlé Introduction to Marketing and Sales Program
Carrefour All committed to hygiene and quality, in bakerypastry shop
Cisco Networking Academy CCNA1 and CCNA2