Profil professionnel
Vue d'ensemble
Expérience
Formation
Compétences
Informations complémentaires
Langues
Projets réalisés
Affiliations professionnelles
Certificats
Disponibilités professionnelles
Chronologie
Generic
Jean Paul Assani

Jean Paul Assani

COMMERCIAL DIRECTOR | BUSINESS DEVELOPMENT | FMCG
Kinshasa

Profil professionnel

Confirmed commercial director with more than 10 years of experience in the large distribution sector (FMCGs) having a good knowledge of the market and the competition, I establish relevant and efficient commercial strategies. Recognized for my managerialqualities and my team spirit, proactive and results-oriented; I know how to lead a sales force and ensureitsskillsdevelopment.

Vue d'ensemble

11
11
years of professional experience
7
7
years of post-secondary education
4
4
Certification

Expérience

Commercial Director General Trade

So Goodrdc
Kinshasa
10.2024 - Actuel

* Maximize revenue and commercial profitability: we contributed to double-digit growth of 11% in the first six monthscompared to the firsthalf of 2024.
* Increasecustomer satisfaction and build customerloyalty: we maximized and capitalized on ourcustomer portfolio by converting 30 keycustomers into partners, whocontribute 80% of revenue.
* Optimize team productivity and performance : we definedAttainable and Measurable Goals and ensureevery team memberknowswhatsuccess looks like..
* We promoted commercial innovation and adaptedstrategies to marketdevelopments by implementing a customerincentive system as well as a sales challenge

Deputy Commercial Director

Premium Food DRC-Promasidorsubsidiary
Kinshasa
10.2022 - 09.2024

- Developed and implemented commercial strategies in line with Promasidor's goals and objectives to accelerategrowth we achieved 7% Year1 and 12% Year2
- Conductedmarketresearch and analysis to createdetailed business plans for commercial opportunities (e,.g. expansion and business development),we created four satellite depots, whichenabled us to expand distribution and increasecoverage by 30%
- Acted to acquire new customers and manage client relationships (new and existing).
- Collaborated with and coordinated diverse teams (sales, customer service, etc.).
- Built and maintained profitable partnerships with keystakeholdersbased on the principle of 'win-win'. Business:
- Monitor the performance of commercial activitiesusingkeymetrics and prepare reports for senior management.
- Assisted in settingfinancialtargets, budget development, and monitoring.

Business Development Manager

Nestlé Cameroun
Douala
12.2019 - 09.2022

* Developing and executing business developmentstrategiesfocused on generatingfinancial gains
* Identifying and reaching out to prospective clients to create new business opportunities
* Negotiatingcontractterms and maintaining positive stakeholderrelationships
* Coordinating with internal teams such as sales, marketing, and companyexecutives to aligngrowth objectives
* Monitoring market trends and competitivelandscape to propose new business ideas
* Tracking and reporting sales progress and revenue targetsachievement
* Training and mentoring sales staff to enhance their business developmentskills

Regional Sales Manager

British AmericanTobacco
West Region
06.2019 - 10.2019
  • Develop and implementregional sales strategies to achieve objectives, we recruited 4 top sales talent to build effective regional teams...
  • Manage and support the regional sales team to optimise productivity; we provide training sessions and mentoring sales staff to enhanceskills and productknowledge.
  • Conductmarketanalysis to identifyopportunities and monitor competitors, Weeklyprice and activitiestracker in place.
  • Oversee sales processes and keyaccountrelationships to increase revenue, we motivated all the team through performance management and incentiveprograms in place...

National Sales Manager

Nestlé Congo Sarl
Kinshasa
02.2014 - 01.2018
  • Developed and implementedcomprehensive national sales strategies to increase revenue by 6.5% Year 1 Year2 by 8% and year3 by 10,8%
  • Led and managed 6 regional sales managers and their teams
  • Established sales targets and monitored performance nationally
  • Conductedmarketanalysis to identifyemerging trends and opportunities
  • Built and maintainedkey national accounts and partnerships

Formation

Master of Business Leadership - Human Resource Management

CalvaryUniversity
Chester, UK
09.2017 - 10.2019

Bachelor'sdegree - Marketing

UNIVERSITE DU CEPROMAD
KINSHASA
09.2010 - 08.2012

Graduated - Management and Economics

UNIVERSITE DU CEPROMAD
KINSHASA
09.2007 - 07.2010

Compétences

  • Team Management: Leadership and motivation of the sales force
  • Sales Strategy: Development and implementation of action plans
  • Negotiation: Mastery of advanced techniques for complexcontracts
  • Analyticalskills for riskassessment and problem-solving

Informations complémentaires

  • Voyages : [Canada,Dubai,Europe,SouthAfrica,West Africa...]
  • Membre de l'association [Défenseur volontaire de droit de l'homme]
  • Pratique du Karaté depuis 25 ans
  • Passion pour les cultures étrangères [Anglaise et Française
  • Écologie

Langues

Français
Courant
Anglais
Intermédiaire
Swahili
Avancé (C1)
Portugais
Débutant

Projets réalisés

  • Publication: Contribution to the optimization of the management of the Nestlé Congo SPRL sales force: "Case of RegionalRepresentation of Lubumbashi“
  • Active and deep distribution: Creation of 6 relaydepots to ensure optimal coverage and deployment of sales teams, to whichresulted in a 30% increase in digital distribution and 40% coverage of the sales universe.

Affiliations professionnelles

  • Membre de la ligue société civile

Certificats

Nestlé Leadership Academy

Nestlé Introduction to Marketing and Sales Program

Carrefour All committed to hygiene and quality, in bakerypastry shop

Cisco Networking Academy CCNA1 and CCNA2

Disponibilités professionnelles

lundi
mardi
mercredi
jeudi
vendredi
samedi
dimanche
matin
après-midi
soirée
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Chronologie

Commercial Director General Trade

So Goodrdc
10.2024 - Actuel

Deputy Commercial Director

Premium Food DRC-Promasidorsubsidiary
10.2022 - 09.2024

Business Development Manager

Nestlé Cameroun
12.2019 - 09.2022

Regional Sales Manager

British AmericanTobacco
06.2019 - 10.2019

Master of Business Leadership - Human Resource Management

CalvaryUniversity
09.2017 - 10.2019

National Sales Manager

Nestlé Congo Sarl
02.2014 - 01.2018

Bachelor'sdegree - Marketing

UNIVERSITE DU CEPROMAD
09.2010 - 08.2012

Graduated - Management and Economics

UNIVERSITE DU CEPROMAD
09.2007 - 07.2010
Jean Paul AssaniCOMMERCIAL DIRECTOR | BUSINESS DEVELOPMENT | FMCG