Johnny Makombo
Kinshasa
Summary
Proactive and achievement-oriented Market Developer bringing 7 years of marketing and leadership experience with special emphasis helping HR and multiple sector clientele. Effectively increases quarterly revenue by 19.3%, social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Overview
13
13
years of professional experience
Work History
Senior Market Development Manager
Sodeico Holding
10.2023 - Current
- Supervised sales activities to generates over 33 monthly qualified leads with a conversion rate of 7.6%.
- Collaborated with cross-functional departments to create innovative marketing campaigns that boosted company quarterly revenue by 19.3%.
- Analyzed sales data to identify trends and opportunities, driving continuous improvement in product offerings and pricing strategies.
- Conducted market research to identify new opportunities and target markets.
- Established strong relationships with key industry influencers, enhancing the company's reputation within the sector.
- Partnered closely with product development manager to ensure alignment between marketing efforts and product improvements.
- Set, monitored, analyzed and reported EOS quarterly Rocks and KPI's to ensure alignment with overall organization targets.
Marketing Communications Manager
Sodeico Development
03.2020 - 09.2023
- Oversaw preparation of marketing copy, images, videos, emails, brochures, flyers, billboards, and marketing goodies.
- Oversaw events planning and execution for big clients such as Heineken, Harvard Africa Trek, and Vodacom DRC with an annual budget over 550.000 USD.
- Developed comprehensive marketing strategies that drove lead generation and boosted annual sales performance by 28%.
- Enhanced customer engagement by 110% through the creation of targeted content for various channels, including Facebook, LinkedIn, X, Mailchimp, and the website blogs (white papers).
- Increased brand awareness by including storytelling contents strategies within the communication plans.
- Directed email marketing campaigns targeting international organizations and NGOs in the DRC within the customer base boosting conversion rates quarterly by 5% compared to previous efforts.
- Managed annual budget of 125.000 USD and resource utilization to maximize marketing ROI.
- Created engaging content for social media platforms to increase brand visibility by 35% and consumer engagement by 10%.
Sales and Marketing Assistant
Sodeico Development
01.2018 - 02.2020
- Implemented innovative promotional tactics that captured consumer attention, resulting in increased market share over competitors.
- Analyzed market trends to adapt sales strategies, ensuring consistent growth in a competitive landscape.
- Provided administrative and sales support, and maintained sales databases (CRM).
- Collaborated with cross-functional teams to develop all marketing materials, and manage social media accounts.
- Facilitated the planning and execution of the CSR project Nkelo Bantu.
Executive Assistant to the Chief Executive Officer
Sodeico Development
05.2017 - 12.2017
- Coordinated travel arrangements by booking airfare, hotel, and ground transportation.
- Anticipated potential challenges in daily operations and devised appropriate solutions to maintain uninterrupted workflow in the executive office.
- Organized and coordinated conferences and monthly meetings.
- Created expense reports, budgets, and filing systems for management team.
- Planned and executed large-scale projects such as the concert of the French-Congolese artist Maître Gims, demonstrating my ability to manage significant initiatives.
Store Owner
La Rue
11.2011 - 08.2016
- Developed a loyal customer base with personalized assistance, attentive listening, and friendly interactions.
- Adapted store operations to meet changing market conditions and customer needs while preserving overall business stability.
- Analyzed market trends to identify new product opportunities and ensure alignment with consumer preferences.
- Collaborated with suppliers to negotiate favorable pricing agreements and secure high-quality products for the store.
- Oversaw business budget planning and administration, accounting functions, purchasing, and bi-weekly payroll to handle financial needs.
- Increased store sales by implementing effective marketing strategies and attractive merchandise displays.
Education
MBA Candidate - Sales Management
ICHEC Brussels
Brussels06.2025
Diploma - Public Relations, Advertising, And Applied Communication
Public Relations Institute of South Africa
Johannesburg12.2012
Higher Certificate - Public Relations, Advertising, And Applied Communication
Varsity College
Johannesburg12.2008
Skills
- Sales Presentations
- Data-driven decision-making
- Social Media Marketing
- Pricing strategy
- Problem-solving abilities
- Client Relationship Management
- Strategic Planning
- Event Planning
- Creative and Innovative
- Staff Management
Languages
French
Native language
English
Advanced
C1
Timeline
Senior Market Development Manager
Sodeico Holding
10.2023 - Current
Marketing Communications Manager
Sodeico Development
03.2020 - 09.2023
Sales and Marketing Assistant
Sodeico Development
01.2018 - 02.2020
Executive Assistant to the Chief Executive Officer
Sodeico Development
05.2017 - 12.2017
Store Owner
La Rue
11.2011 - 08.2016
MBA Candidate - Sales Management
ICHEC Brussels
Diploma - Public Relations, Advertising, And Applied Communication
Public Relations Institute of South Africa
Higher Certificate - Public Relations, Advertising, And Applied Communication
Varsity College
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