Michael Yohannes
London,UK
Summary
Strategic, accomplished Business leader with over 20 years of commercial management experience. Proven success in market entry, scale-up, high growth, transformation and operational phase of companies. Strong background in development of long term and mutually beneficial relationships with customers, suppliers, and employees. Results-driven, ambitious and competitive business leader focused on transformative leadership and continuous improvement to drive growth and maximize profits.
Overview
26
26
years of professional experience
Work history
Marketing head
Air Congo
Kinshasa, DR Congo
2024.11 - Current
- On secondment from Ethiopian to help establish Air Congo as pert of their their equity partnership program.
- Manage public relations initiatives for favourable company image.
- Provide strategic direction to marketing & sales team, enhanced productivity.
- Devise annual marketing plans, aligned with corporate objectives.
- Maintain high-level knowledge of industry trends and competitor activities.
- Leads cross-functional team to meet organisational goals.
- Improve profit margins with effective pricing strategies.
- Manage commercial risks by implementing strategic plans.
- Enhance brand visibility by fostering strategic partnerships and collaborations.
Director Global Customer Interaction Centre (GCIC)
Ethiopian Airlines
Addis Ababa, Ethiopia
2023.08 - 2023.11
- Directing Global Calls & Digital Interaction Centre manned by 400 Staff covering 130 Cities and over 10,000 daily interactions..
- Oversee Reservation System for 32 Domestic Stations, regularly monitoring Domestic flight performances, managing reduction and increasing capacity per demand.
- Ensure proper Quality Assurance policies and procedures are adhered to.
- Managed business operations, financial performance and investments of company.
- Supervised and developed high-achieving staff, providing orientation, training, support and direction.
- Designed business strategies to obtain short and long-term goals for company.
- Championed customer-centric approach, enhancing overall service delivery and satisfaction.
- Facilitated professional development programs, enhancing leadership capabilities within organisation.
Regional Director Southern Africa
Ethiopian Airlines
Addis Ababa, Ethiopia
2023.03 - 2023.07
- Responsible for 21 Southern and Central African regional operations that are physically manned by stationed Area and Airport Managers
- Directs Sales and Marketing Strategies and ensures implementation as well as regularly evaluating effectiveness of same and recommends changes when required
- Bring synergy between head quarters and area offices by engaging regularly and ensuring firm directives are given on any raised issues
- Mitigated risks and safeguarded company assets with diligent risk assessments and disaster control planning.
Country Manager UK & Ireland
Ethiopian Airlines
London, UK
2017.09 - 2023.01
- Grew London Heathrow operation from 5 Weekly to 10 Weekly and introduced Manchester as second UK Airport with 4 weekly operations
- Reached 90 million in revenue during last budget 2023.
- Worked & Managed UK mainstream media interests
- Created new revenue streams through product and market expansion
- Managed projects to consistently deliver milestones and within budget
- Directed HR operations, including strategic workforce planning, goal cascading, performance management, staffing, and administration
- Overseen the organization Covid-19 recovery program by focusing on certain market group as well as maintaining Freighter Cargo and passenger Charter operations and adding Ireland to portfolio as way of consolidating some operations. An effort that was recognized on a special BBC Covid 19 & Businesses series.
- Streamlined processes, improving efficiency across all departments.
Country Manager, Ireland
Ethiopian Airlines
Dublin, Ireland
2014.12 - 2017.08
- Led market entry into Ireland, with full responsibility for handling legal, government and industry requirements
- Recruited and developed high performing team of sales, marketing, and administrative staff
- Spearheaded all negotiations and dealings with Airport, Suppliers and Government and regulatory bodies.
- Influenced key decision-making and established trust with stakeholders
- Grew annual revenue of $10 million during second year of operation
- Built strategic networking to create new business opportunities
Account Manager
Ethiopian Airlines
London, UK
2003.05 - 2014.11
- Managed up to 20 long-term customer relationships, with annual revenue of £25 Million
- Cultivated long-term relationships with clients to accurately quote pricing and terms to achieve customer objectives
- Delivered high level of service to clients to maintain and extend relationships for future business opportunities.
Credit Control/Business Manager
Globepost Travel LTD/Lastminute.com
London, UK
1999.07 - 2003.04
- Assessed customer compliance with repayment schedules through traditional account reviews methods
- Helped team to improve strategies for resolving outstanding inquiries
- Developed credit control solutions to ensure company credit partners increased from 20 to over 700
Education
Bachelor of Science - Technology Management
South Bank University
London07.1996
Higher National Diploma - Business and Finance
Reading School of Business
Reading07.1994
Skills
- Leadership & Management
- Project Management
- Territory Sales Management
- Partnership Management
- Business Strategy
- Change Management
- Market Entry & Network Development
- Coaching & Mentoring
- Negotiation
- Crisis Management
Community Work and Membership
- Project Harar UK & Ethiopia Registered Charity, Board Member, 2023, Present
- Board of Airline Representatives (BAR) UK, Member, 2017, 2022
- Member of foreign Airlines Association, 2017, 2022
- Member of Star Alliance CSC regional decision makers group, 2017, 2022
- Member of Star Alliance Marketing Group, 2010, 2017
- FA (Level 1) Qualified football coach and coached Kew Park Rangers (U11 & U12 groups), 2012, 2014
- Red Cross First Aid Qualified, 2013
Timeline
Marketing head
Air Congo
2024.11 - Current
Director Global Customer Interaction Centre (GCIC)
Ethiopian Airlines
2023.08 - 2023.11
Regional Director Southern Africa
Ethiopian Airlines
2023.03 - 2023.07
Country Manager UK & Ireland
Ethiopian Airlines
2017.09 - 2023.01
Country Manager, Ireland
Ethiopian Airlines
2014.12 - 2017.08
Account Manager
Ethiopian Airlines
2003.05 - 2014.11
Credit Control/Business Manager
Globepost Travel LTD/Lastminute.com
1999.07 - 2003.04
Bachelor of Science - Technology Management
South Bank University
Higher National Diploma - Business and Finance
Reading School of Business