Alda Bayanga

• Delivered a +20.1% uplift in CHR2 sales within 11 months
• Expanded the active client portfolio by +42.6% through field activation and loyalty campaigns
• Implemented 5P diagnostics and executed merchandising (PICOS, POSM, shelf optimization) across 71% of active outlets
• Developed a weekly Market Visit report adopted as a best practice by VIP district managers
• Strategically deployed relay depots in underserved regions to expand market coverage
• Collaborated with trade marketing and advertising teams for regional brand activations
• Negotiated and monitored key account contracts, tied to quarterly KPIs

1. Elaboration of the Marketing plan for congo kinshasa and for the countries where Betandyouafrica operates with a lead of team.

2. Search, recruit, train and coach all affiliates to run RevShare and CPA campaigns;

3. Analyzing and optimizing campaigns activity. Monitor performance of affiliates, such as source of traffic, the quality of their players and the revenues they are generating to increase ROI and reach KPIs;

4. Organize the program of the various daily shows and follow-up on sub-affiliate publications

5. design and request visuals from the designer

6. Verify compliance of partner and influencer publications.

7. Call inactive customers and ensure their return to activity on the site.(CRM B2B)

8. Coordinating activities in the field

• Coordinated branding rollout and regional ATL/BTL campaigns across urban and rural zones
• Executed GPS-based mapping of retail locations and conducted competitor analysis
• Managed public-facing activations and sponsorships (concerts, sports events, local fairs)
• Delivered +435% adoption increase on M-Pesa mobile money service
• Helped secure Vodacom’s #1 regional ranking in visibility and Net Promoter Score (NPS)

• Recruited, coached, and managed a media team across regional broadcasting stations
• Negotiated advertising partnerships with NGOs and private sector sponsors
• Produced high-profile cultural events that boosted regional audience share
• Grew radio subscriptions by +366% and doubled monthly advertising revenue to $1.2M